As part of our discovery process, Deanta met with the client in their offices to discuss the project and determined expectations in terms of target, content, branding, style, and approach. The team at the Irish Tax Institute were very organised and supplied sample illustrative graphic examples. After several intensive internal creative meetings, Deanta Creative was in a position to send the first round of visuals to the Irish Tax Institute for review. Concepts were approved straight away and the creative team at Deanta continued to work-up additional graphic assets.
Using the best in-class design, tied with the knowledge gathered in the discovery phase, the reader’s experience was enhanced to provide clear paths to the complex content that mattered most of them. Complex and analytical information was broken down and displayed using a brand and style guide, which was made for logical experience, that resonated with businesses and government stakeholders. Assigning a dedicated design services team, built of project managers and designers, helped keep the goals of the project in focus, and when the deadline approached Deanta’s creative team showed flexibility in keeping the project on track and within budget.