Digital transformation means so much more than file-sharing, new formats and faster workflows. Here are our top 5 ways in which the cloud has revolutionised publishing.

1. Quicker, cheaper, better

Cloud-based publishing platforms means publishers no longer have to invest in office-based servers, manage networks, buy their own copies of expensive software, or be obliged to use the software preferred by freelancers.

Slow, old-school ways of working with uploads and downloads of marked up PDF’s are a thing of the past. Now that production is easier, publishers can focus on getting the quality better.

2. Global talent base

If the work is on-line, updated in real-time and available 24 hours a day, then you and you team can work anywhere. Publishing teams and publishing services are now routinely selected from a global talent base according to price and quality.

Pandemics and technology have shown that the traditional publishing epi-centres are no longer as relevant.

3. XML and Metadata

The race to the cloud has transformed simple words into digital data.

XML has transformed this data into a rich, flexible language which can be used to create and update content across multiple formats, from eBooks to websites.

With the ability to add tags, XML has revolutionised discoverability and data mining in publishing, opening up new ways to market and sell product.

4. Real-time editing to a single document

For publishing, the best thing about early cloud-based technology was that large files could be shared and edited by multiple parties with some level of comfort around version control.

Now, the very best production management platforms enable multiple parties to enjoy real-time editing of a single document in the cloud with absolute security, traceability and scheduling to boot.

5. Insights

Digitisation means data, and data means insights. Publishers have become tech literate and are finding new ways to understand and exploit their audience and their product portfolios through AI and machine-learning led innovation.

These days, you are likely to find a Data Scientist working in publishing as you are a Copy-editor.


If you’re interested to find out what the best cloud-based technologies can do for your organisation, send Deanta an email today –